Tuesday, June 27, 2006

Consultants

I have to admit that I don't really know a lot about art consultants. From what I've read, they usually represent a group of artists and will work to sell the artists' work to museums, corporations and private collectors.

I am represented by a consultant, although I don't know if that's what she considers herself. She calls her business a gallery but she doesn't have a physical gallery space. She created a website for the gallery where she features several images from each artist. She contacts collectors and interior designers and if a client is interested in a piece, she will contact the artist and arrange to pick up the artwork. She will then take the artwork to the client's home or business so they can see if it matches their couch. Well, hopefully they make more sophisticated aesthetic judgements...

If she sells the piece, she keeps a percentage, much the same way that a gallery owner would.

I assume that consultants work in a similar way.

So this week I've begun sending packets to some consultants. I identified a few in the Art in America gallery guide that I've mentioned several times. I looked at their websites to see if they had submission guidelines and I don't think any of them did. So I just made sure I had the current address and tried to find a contact person.

I put together a PowerPoint presentation that features about 20 paintings, about 3 installation shots, my artist's statement, and my resume. I also included a version saved as a PowerPoint slide show, a version saved as a pdf document, and a folder that includes only the jpg images. Hopefully this will cover all the bases - accommodate all programs and platforms. I burned all of this to a CD.

I bought some 6" x 9" envelopes and made some mailing labels that match my letterhead. I included a cover letter, the CD and my brochure. I made a little sleeve for the CD out of the same letterhead paper.

I'll be sending out 14 total. Most of them are in New York but surprisingly about 3 or 4 were in Houston. I'll let you know what happens.

2 comments:

The Scarlet L said...

Good luck!

Sofia Barao said...

So did you had any news from them ? I think I have to figure out that kind of agent/consultant here in France....uhhmm....and for the brochure too, do you know of some that I can look at in the internet ? To have an idea ?


By the way Deanna, your artwork is wonderful. Would you mind if I feature you and your artwork on my art blog ? Thanks